Eco Paw Press Branding - c. Fall 2022

Medium: Illustrator / Photoshop / InDesign

About this piece...

Prompt: Create a logo and style guide for an imaginary business.

Created in: ART.3631 Processes and Materials for Graphic Design at University of Tennessee - Chattanooga.

My notes: For this branding guide I had to randomly chose the characteristics of my fake business. I pulled a book publishing company, that is environmentally friendly, selling their products to animal lovers. So, I created the Eco Paw Press. The name, logo, and styling guide were all my creation. This project was so helpful to know all the steps that go into creating a logo, as before this project I had no idea what a style guide was. I plan to use this as a good outline for future branding guides I create.