CDL DNA logotype

New project: Service for USA truckers CDL DNA.

We start with the logo and brand guideline. We are smoothly moving towards the creation of a platform.

∴

The guys turned to me because they are entering the American transport service market and they need an integrated approach to building a brand and service as a whole.

∴

Task

Company logo creation that will build trust and brand awareness. The logo should be simple and close to the target audience. It is necessary to take into account the conservatism of the target audience. Add the perception of a nationwide company.

∴

Implementation

Given the complexity of the company name, we display it in its entirety in the logo. The basis of the logo is road markings, as something close and understandable to every truck driver.

∴

This project is important to me because it allows me to cover the entire design process with my expertise, from the logo to the digital platform for truck drivers. Moreover, I already have experience with a similar service for drivers. And some of the successful patterns can be implemented in a new project.

∴

On this screen set you can find logo progress and final result.

∴

I hope you good. Have a nice day