Waffle Journal - Brand Guideline
Waffle Journal is a group journal app for families, couples, friends, etc.
Selected for Snap's Yellow accelerator in 2021 and listed in the AppStore in 2022 In 2023, the company announced a business partnership with BetterHelp.
I know them from their early days in business.
Over time, we have created a Brand Identity for the Waffle Journal.