Arshaluys | brand identity

Identity for women's clothing brand Arshaluys

Arshaluys brand produces expensive and stylish premium women's clothing. Corporate identity reflects noble forms and high quality products. The target audience of the brand is young, wealthy and fashionable women.

The concept of the logo for the Arshaluys brand was based on a combination of elegance and individuality. The logo includes graphic elements that reflect the classic casual style. The color of the logo uses delicate pastel shades that can be used at any time, in any season.

Fedor Beltugov multidisciplinary designer & art director focused on branding & interactive design

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Fedor Beltugov
brand identity & UI/UX design
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