FroZone
"FroZone" was one of my Ad Design projects at Nazareth University, assigned by the incredible Steve Wehner. His acting as my "client" gave me a very realistic client experience that prepared me for a freelancing position the very next semester.
FroZone was the company concept assigned to me: meant to be a healthy frozen yogurt place that attracts health-conscious adults and parents, but that was still fun and playful enough to attract kids and be considered a treat. My challenge was making the brand from the ground up, with only a concept and a name.
