Hey everyone!

We are thrilled to present the UI visual analysis that has been conducted for Kinetik.

About UI visual analysis

In this analysis, there are two distinct directions being discussed: one that leans towards a corporate, professional, and data-driven approach, and another that leans towards an enterprise, human-centric, minimalistic, and light approach.

1.

Corporate, Professional, and Data-Driven Direction: This direction emphasizes a more formal and professional aesthetic. The choice of higher contrasts for the backgrounds creates a visually striking effect, adding a sense of sophistication and professionalism. The cold tones used for the imagery, such as blues or grays, contribute to a sleek and serious look. By incorporating lines from the logotype into the design, there is a sense of cohesion and brand consistency.

2.

Enterprise, Human Centric, Minimalistic, and Light Direction: This direction focuses on creating a more user-friendly and approachable experience. The emphasis is on minimalistic design elements, with the use of more whites and vibrant colors. Whites contribute to a clean and spacious feel, while vibrant colors add energy and visual interest. Colorful product visuals highlight the diversity and range of offerings, creating a lively and engaging visual experience.

The decision to choose the second direction was driven by a focus on user-friendliness, creating an emotional connection with the audience, industry relevance in sectors like healthcare, wellness, or lifestyle, and aligning with Kinetik's brand identity as an approachable and user-focused company. This direction aims to provide a clean, spacious, and engaging experience for users while reflecting Kinetik's values and meeting the expectations of its target audience.

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We're a digital agency crafting holistic, people-friendly experiences. We serve as a strategic partner for fast-growing tech companies in need of a scalable website with modular CMS, a design system, and future-proof brand identity. Through challenging core assumptions, we shape the products and services that improve the lives of thousands every single day.

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