Jazz Juices - Brand Guidelines

Introducing Jazz Juices, a brand I had the pleasure of crafting that disrupts market trends in Croatia. Offering a more nutritious and alternative experience for all. The mission was to create a movement for change and provide the country with the health kick it needs.

I provided Jazz Juices with a complete 360 package, building a strategy and vision while creating a visual identity that embodies modernity, ethics, and sustainability. The bold typography demands attention, and the playful design aesthetic sets Jazz Juices apart from the competition. I wanted the brand to be accessible and welcoming, inviting everyone to be part of our vibrant community.

I translated the visual identity by concepting the interior. I worked closely with a talented web designer and developer to establish our online presence with a website that reflects the playful brand.

Additionally, I curated a social starter pack, including captivating posts, carousels, and marketing ideas to further entice the Jazz Juice audience.

The client wanted a place for people to visit timelessly, so together, we set out plans to prioritise sourcing the produce locally, whenever possible, ensuring freshness and supporting our community. Leaving customers with a do-good feeling.

The brand shares insider knowledge on where and how its products are sourced to build customer trust. Through engaging social media presence, Jazz Juices tells inspiring stories and create a platform for conversations about the journey from farm to cup.

Jazz Juices is not just about juice but taste, health, and community. Welcome to the world of Jazz Juices, where we’ve created an extraordinary juice experience that you won't forget.