Sprocket Android App Icon 2023 V2

So it turns out my extended hypothesis turned out to be right: people did not understand the cog was a bicycle app but they also did not understand that a rider on a bicyle was a symbol for a bicycle app as well as just the bicycle by itself. Therefore Play Store A/B testing proved that +30% more riders discovered the app when the bicycle apps app icon was simply a bicycle!

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Now im moving on to testing different bicycle types in different markets to see if that makes a difference. It will be interesting to see if different ones win out in different places or if the road bicycle is king universally - after that I plan on retesting some gradient ideas - as the background colors seem to have a +-20% difference in installs as well.