Klove Logo

Klove is a plant-based anti-depressant / anti-anxiety brand that is the synthesis of medicine and magic. The Klove K was fashioned based on a type concept by William Morris and combined with supporting type (Decimal) by contemporary type design master Jonathan Hoefler. The Klove brand ID needed to bridge the gap between the hippie plant-medicine community and the more conventional and ever-growing upscale natural health consumer. Klove is borne of the notion that we are all perfectly imperfect like nature itself.