D&AD Penguin

Fire up Gen Z fandom Through Penguin merchandise.

I led a group project in which my responsibility was to make sure that all of the team members are going to make their work on time and to a high standard level.

Together we created the an app where the customers could create their own avatars and place them on penguin book covers as one of the characters.

Our goal was to make it more personalized for the customer.

We also included an option to place it on different merchandise like pillows or handbags.

For the full showcase of this project please visit my Website / Portfolio