Selling explicitly is very outdated and invasive. Hence we prefer social media to develop contents that can attract the right audience by offering value upfront. The book is a casual conversational short story that is designed to make the readers rethink their emotional decisions. So, we developed content surrounding the emotional and philosophical questions the story asks without giving out any plot points or spoilers. And as planned, the illustration played an important role in the content creation process. For the platforms, we focused on Medium, Instagram, Twitter and Pinterest….

The Full Case study and the Book....