Seventeen® — Brand Identity
Seventeen® allows you to use the highest sports potential through professional selection of sports and training products
Seventeen is a brand that specializes in providing athletes with professional products of the highest quality. The sports shop offers a wide range of products from various sports disciplines, including high-quality exercise equipment, such as barbells and dumbbells, as well as sports equipment for tennis and squash.
The challenge of the project was to create a logo without the traditional signet ring, instead focusing on the word "Seventeen". Our goal was to find a solution that would allow the brand to remain identified with the characteristic symbol that will be in the logotype.
We chose the concept of replacing letters with numbers, specifically replacing the letter "n" with "17". We focused on creating massive, solid letters and numbers that work together perfectly.
Full presentation of the project
Now available on the platform 👉 Behance
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Studio Rovs®
We are a design studio focusing on logo design and visual identification. We help your brand succeed thanks to the creative activities of our company's graphic designers. Contact us if you need us to design your brand for you or raise the current design to a higher level.
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