Imperfect Foods: CMS Landing Page Design System

Client: Imperfect Foods delivers groceries on a mission to eliminate food waste and build a better food system for everyone.

About: A modular system built to improve Imperfect Foods' workflows, prototyping, and brand consistency.

When Imperfect Foods refreshed its homepage in early 2021, hundreds of outdated content pages remained on its domain. Not only were they off-brand, they weren't serving its customers properly. A small team came together to take on that challenge.

We set out to find an easy way to update content pages that did not require ongoing engineering support. Plus, we aimed to build cohesive growth landing pages internally for quicker testing. We chose to tackle these two needs with a Landing Page Design System.

This modular system quickly scaled and expedited page creation. Following its launch in summer 2022, several key content pages were refreshed, Imperfect's impact report pivoted from a PDF to a content page for the first time ever, and growth landing pages began utilizing CMS templates for testing and optimization.

Case study: https://sarautz.webflow.io/projects/landing-page