Contraception Hormone Visualisation Concept

At Tuune, one of the main challenges in helping someone choose an appropriate birth control for them was explaining how hormonal birth control works, and how the various options differ.

One concept we considered was a microsite that allowed the user to visualise the hormonal makeup of their contraceptive pill, and to compare it to other options. The visualisations would have a key that explained the potential links between the hormonal activity in their pill and their symptoms.