social media strategy for SKN clothing

SKN is a hypothetical clothing brand that focuses on creating high quality pieces with sustainable practices. Their aim is to replace the consumer's wardrobe with pieces that fit perfectly and will last for years to come. In addition to a great online-shopping experience, SKN prioritizes a great in-store shopping experience, where adjustments to clothing are included in the price.

The overall goals for their social media:

• Communicate the quality of clothing to consumers

• Inform the consumer of their values

• Represent the brand voice of SKN