Eureka - Branding & Packaging

View the complete project on my website www.devikajdesigns.com

Eureka by ThinkLabs is a B2B product which offers science activity kits for students from grade 3 to 8. The company wanted a complete visual facelift of the revamped product, along with it's branding and packaging. Given, classroom learning is often perceived as boring and Eureka was trying to break this stereotype, I wanted the packaging to reflect the same. The idea was to evoke a feeling of excitement and curiousity among students when they receive these boxes.