Hazelicious Branding and Packaging

Tell almonds to move over. JD&Co. created delicious branding and packaging for Hazelicious, a new brand on the nut product scene.

Because Hazelicious positioned themselves as the go-to for hazelnut products, JD&Co. similarly zeroed in on this unique nut, making it the hero of all its creative. Inspired by the “chunky” variety native to the founders’ ancestral home in Giresun, Turkey, we created a smiley, cheeky mascot that beckons the user to pour a glass (or grab a spoonful butter). 

From there we fleshed out the full brand system, creating logos and color palettes, plus packaging that was appetizing, inviting, and included all the benefits of eating and drinking Hazelicious products.