Pepsi Dig In Campaign

In 2021, JD&Co. Design joined PepsiCo in their efforts to spotlight Black-owned restaurants. The result? A bold campaign designed to strengthen small businesses and get delicious food into the bellies of the hungry masses.

To bring the Dig In campaign to life, JD&Co. Design led creative direction, designing a bold digital platform and promotional materials that connect Black restaurant owners with training, mentorship, and grants to set them up for long-term success.

In addition, we balanced the presence of multiple brand partners within one cohesive website. The finished product is an easy-to-navigate hub, where current and aspiring restaurant owners can access an 8-week consultation, optimize their delivery services, and grow their online presence.