HOVER-case study

Introduction

Do you know how it feels to sit on the road and not move?

You must know.

I don't need to tell you what traffic jams are, endless traffic jams, and the time that burns like nothing.

I thought to myself what would happen if I could hover over all the cars Cheek Cheek pass the rush,

Almost like a motorcycle only...

Without traffic lights, because there are no traffic lights in the air, and there are no traffic jams and no cars honking, you can cut in all directions, everything is more available, everything is one swipe away...

About

about the need-

In recent years with the development of technology

Everything goes fast, people are looking for simplicity and speed, but travel often remains a handicap, especially when traffic is blocked and there is a lot of congestion, this time it's over.

With the free levitation, there is no need to find solutions before leaving the house, you will be calm and free as air.

What is hover?

Development of an add-on for an autonomous shoe that allows levitation and travel

The add-on will be light, comfortable to use, aesthetic and equipped with many protections, which ensures the safety of the users. The add-on will be usable over the age of 16. The add-on will be managed using sensors and gyroscopes that are sensitive to the movements of the user's body as well as to identify obstacles, and a dedicated application that will allow you to program the add-on, in the application it will be possible to set the height, speed and route of travel and other modern and smart technologies for a maximum user experience

Services we provided

Debriefing
Logo
Brand book
Application characterization and design
Advertising

Survey

Building a market survey and distributing it to people

The survey answers make it possible to know who are the main users of the brand, who is its main target audience and to whom it is addressed

Values

technological development
experience, pleasure
Saving time on the way

Target Audience

People with financial ability, love innovations, adventures and a light and comfortable quality of life.

Differentiation

Today there is no solution to the problem of the roads, the traffic loads in it will be able to skip over everything and reach the destination with ease, speed and comfort.

The development of the product will meet the need and provide air arrival without delays by an application with smart and innovative technologies.

Concept

conceptual concept-

The application will provide a fun and safe user experience, which will make the user enjoy the experience in a safe and calm way

The posters are posters that complement each other and this is to arouse people's curiosity and to create a more open and interesting composition.

The sentences in the posters come to express the values. The sentences refer to something in common, let's put it into the routine of all of us together.

The lines and dots coming out of the model come to explain to people what the add-on is and what the safety protections are for the user.

design concept-

Using a font with clear and wide letters that convey safety, stability and yet experience and fun.

Using the presentation of the 3D model as it floats to convey the feeling of levitation,

With explanatory strips in which explanatory points are written about what the add-on is and its protections for the user for safe and enjoyable use. Adding dots with glow for a technological look and a sense of clarity and innovation.

Project colors-

The color scale chosen to brand the project came to convey the seriousness and safety of the brand through the dark color and on the other hand the experience and pan in the product and this through the light green color.

Detail:

Dark gray - transmits confidence, technology, luxury.

White - transmits new life, hope, space and for highlighting elements.

Light green - transmits freshness, innovation, lightness, youth, originality.

The fonts chosen for the project are PLONI and RESOLVE SANS.

The PLONI font was used for subtitles and running text.

RESOLVE SANS font was used for the big titles.

detail:

RESOLVE SANS - an innovative and fresh font that conveys the freshness and innovation of the project.

PLONI-

A basic and light font that combines with everything to feel the lightness of aviation.

Explanatory strips coming out of the plug-in and in them are written points explaining what the plug-in is and its protections for the user for safe and enjoyable use

Adding color dots with glue for a technological look and a sense of clarity and innovation

Explanatory strips coming out of the plug-in and in them are written points explaining what the plug-in is and its protections for the user for safe and enjoyable use

Adding color dots with glue for a technological look and a sense of brightness and innovation

Logo

The over brand logo is derived from the word hover, which also includes the word over together. The two words tell the meaning of the product - to hover above everything.

The logo comes to convey the strong and powerful nature, values and service of the brand.

The chosen font is a font with thick and clear letters that convey confidence and stability.

The line under the letter o and the elevation of the letter come to express the levitation - the man is floating above the ground.

The connected letters [e and r] come to express the continuous and smooth journey to the destination.

The brand symbol

The brand symbol comes to express the meaning of the use of the product.

The symbol is part of the logo and will sometimes appear even without the logo in its entirety and it will represent the brand and will also serve as the application symbol.

Application

Characterization and design of a large number of screens for the application. All screens work according to the same principle: simplicity and ease of use. All interface elements are understandable and usable, easy to remember and created to evoke the emotional responses of users.

Characterization and design of many screens for the application

The use of the application is simple and easy accompanied by visuals for comfort and light and comfortable user experiences

Through the application, the user will be able to define the hovering destination, height, speed, hovering mode and other innovative and smart technologies for a fun and safe hovering

Using a dark user interface helps users in daylight to see the screen clearly and concentrate

Adding a light green color adds freshness and light to the eyes and creates a sense of innovation, brightness and cleanliness

Imaging

The 3D model process-

There were several stages in the process of building the model

The initial stage before creating a manual sketch for the model, an extensive inspiration search was conducted to get inspiration on how best and innovative to build the model, then a quick sketch was created to create ideas of how the model would look.

After these steps, you go to the 3D software where you build the model, put materials into it to get a finished product, and from there you start placing the processed images in production posts - where you can evaluate every detail of the 3D proposal