Climb Lab brand identity

Climb Lab is a comfortable rock climbing facility. It is completely devoted to bouldering –the most demanding style of climbing, which requires stamina, agility and clear logical thinking.

We studied logos of major climbing brands from all over the world to duck the clichés and decided we wanted to show the strength of character through lettering.

Our “laboratory” approach and attention to detail produce illustrations that have found their place both online and in a rock climbing space.

Full project here!

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ESH gruppa
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