In the fast-paced world of entrepreneurship and investment, opportunities to connect and collaborate are invaluable. For the APEC hackathon, my partner and I embarked on a remarkable design journey, creating the BizVenture App—a visionary platform aimed at connecting micro, small, and medium-sized enterprises (MSMEs) with potential investors. Although we faced challenges in completing the coding within the contest deadline, we want to share the essence of our UI design, which seamlessly blends the energy of "Shark Tank" with the convenience of a social media app. Join us as we explore the vibrant colors, intuitive interface, and collaborative features that bring BizVenture to life.

About the APP and the Brand

BizVenture App emerges as a groundbreaking solution, fueled by the desire to foster connections between MSMEs and investors. Inspired by the popular show "Shark Tank," our design encapsulates the entrepreneurial spirit and the potential for growth that lies within each MSME. By creating an engaging platform, we empower businesses to showcase their ideas and attract investment opportunities, while investors gain access to a vibrant ecosystem of budding enterprises.

Color psychology plays a crucial role in conveying the intended emotions and messages within an app's UI design. In BizVenture, we incorporated shades of yellow and blue to evoke feelings of optimism, financial growth, and loyalty. The vibrant yellow symbolizes energy, creativity, and the entrepreneurial drive of the MSMEs. Complementing it with shades of blue represents stability, trust, and the financial expertise of the investors. Together, these colors create a harmonious balance that instills confidence in users.

At the heart of BizVenture App lies a dynamic social feed, fostering engagement and collaboration among MSMEs and investors. This feed resembles a social media platform, where users can share updates, accomplishments, investment opportunities, and success stories. By incorporating familiar social media features, we aimed to create a user-friendly interface that encourages meaningful connections, feedback, and valuable networking.

Effortless navigation is a hallmark of a successful UI design. In BizVenture App, we focused on simplicity and intuitive interaction, ensuring that users can effortlessly explore the app's features. Through carefully designed icons, clear labels, and logical flow, users can easily navigate between profiles, investment opportunities, and engagement tools. This user-centric approach enhances the overall experience, enabling both MSMEs and investors to efficiently connect and collaborate.

Despite the unforeseen challenges that prevented us from completing the coding and submitting the app for the hackathon, BizVenture remains a testament to our shared vision and dedication. The UI design we crafted showcases the immense potential of a platform that unites MSMEs and investors, nurturing entrepreneurship and economic growth.