The magic of good UX + UI

Bringing ecommerce shops to life is our passion at Foster Commerce. But this can only happen when UX and UI work in harmony.

When we start an ecommerce project, we think through the architecture and skeleton of the site. We ask questions to discover the optimal flow that guides a user through a website or application.

We're thinking about how to make the site feel alive and responsive, using things like buttons that change color on hover or modals to inform us of a successful purchase or action.

The UI completes everything by adding mood, color, contrast, and crispness to express the brand, its niche, and its positioning.

The question that guides us comes from the 5-second test: When users enter the site and close it after 5 seconds, what will they remember?