Graphic Design

Full Brand Identity for Company

Crystalline Rose

Role

Graphic Designer creating a full brand identity for a company

Project goal

Full Brand Identity to be designed as part of my Graphic Designer Course (Assignment), the following scenario was given based on real life situations and request. Eg. Company: Crystalline Rose Company Industry: Beauty and Cosmetics

Company Services: We are a start-up international beauty company specializing in the sale of skincare related products such as moisturizers, serums, face masks, oils, scrubs, lotions, etc.

Deliverables:

• Logo

• 2 Instagram Template Pack

• 2 Label Designs

This project/assignment was completed within 1 week.

LOGO DESIGN:

A logo type and logo mark was created to identify the company, the LOGO Mark is simple, as the Diamond shape represents the Crystal in Crystalline and the curve lines represents a rose and its rose folds, hence the Crystal is inside the rose.

PACKAGING/PRODUCT DESIGN:

Product Serum Bottle Label Design:

Required design was for a serum bottle packaging, factors such as company's image and value, femininity and luxury and modern was taken into consideration whilst designing the products. Text is clear and legible. Packaging was design according to the bottle height, width and ratio.

Product Body Beauty Scrub Label Design:

Required design was for a body beauty scrub jar, factors such as company's image and value, femininity and luxury and modern was taken into consideration whilst designing the products. Text is clear and legible. Packaging was design according to the Jar height, width and ratio.

INSTAGRAM TEMPLATES:

2x Instagram templates were created following the perfect 1:1 aspect ratio. Design was flexible allowing any images inserted with the temple will fit the company aesthetic and convenient.