Clean Slate Branding

The goal behind Clean Slate was to create a brand and packaging for a natural skincare line. The brand is focused on getting your skin the cleanest and clearest it can be so that you can feel confident and comfortable in your own skin. Below you will see alternate logo options as well as packaging and social media posts.

The Instagram posts are fun and aesthetic to attract a younger target audience, but the simple style and neutral color palette should be engaging enough to appeal to broader audiences that may come across the brand and make them feel included.

At the end of this process, I was able to put together a video that invites viewers to watch me design the brand and truly see the processes I went through from beginning to end.