Boutique & Mindful Brand Design

Handcrafted to live in harmony with nature

Inspired by the practice of mindfulness in Plum Village - Tradition of Zen Master Thich Nhat Hanh that the founders had experienced during the pandemic due to COVID-19 in 2021, we have created a wholistic brand identity that encompasses all this: the quality of sustainable and eco-aware services, linked to the wellbeing of a slow-paced lifestyle. Strategy, visual identity, art direction, design, website have to be consistent from the beginning in order to tell mai:’s story and philosophy of mindful and authentic living.

Explore more about project at: behance.net/gallery/167842139/mai-branding-packaging-design

Year

2023

Client

mai: co-living space