Information Design: Functional Activewear

We consulted the brand to launch their latest product on Kickstarter. Infographics were designed to explain the tech behind fabrics, with the help of eye-tracking tool, showing an increase of 31% in clarity. See full project here.

Project Designer: Yiwei Chang

Copywriter: Calvin Chen, Rose Lin

Project Coordinator: Jenny Hsueh​​​​​​​

O5-T is designed with all these requirements in mind. The inner layer offers the performance of active wear, providing quick moisture wicking and odor repelling features thanks to the coffee grounds infused yarn.

The outer layer retains the soft cotton-like texture while still offering stain resistance based on the patented technology of dri-release. From formal settings to outdoor adventures, O5-T can do it all.