MyLine – App/Brand Design

MyLine – App/Brand Design

MyLine is a mobile app which enables users to create their own London Underground map based around how they personally use it. The app features a variety of features such as adding specific locations/notes and the ability to save multiple maps to tailor to specific contexts such as work or social. Other features include a wayfinding option alongside a search function similar to other popular apps such as Google Maps. The map and iconography in the app is inspired by the iconic underground map by Harry Beck.

​The main target audience for this app are invidvuals who frequent the underground although this app also caters towards people such as tourists who visit London and use the underground as the primary means of transport.