Bspoke flowers: customising your flower's experience.

Bspoke : Customise your flower ordering.

Bspoke Flowers: Customising flowers experiences

Introducing Bspoke Flowers, the task was to create an intuitive and modern website to order flowers. The website provides smooth ordering, more variety of choices and a better experience having the opportunity to make your own bouquets of flowers with endless possible combinations.

User-Centred Design process

The company had the need to make a change on its website to increase convention and turnover. First I reviewed and evaluated their website before I started conducting a usability study to determine the successes and the misses on their old website. The participants expressed their painpoints and challenges which help us to get helpful insights which were the base to create our wireframes. The design was powered by the participants feedback and helped to create the customization concept which allowed customers to get creative as well as have a high feeling of freedom.

After 2 rounds of usability studies and gathering the data from participants The website concept was refined providing an intuitive ordering and an outstanding performance.

Problem- solving

The main issues of the client was the low rating of conversion and the high site abandonment on its website. In my first round of research interviews the users seemed to be confused for the amount of products and the poor user flow. This provided enough data to start our first wireframes providing a clearer layout as well as decluttered pages.

The first usability study helped to create a solution for the user flow issues creating steps to order making a more intuitive process. The participant at this point improved the score in conversion's time and lower frustration, where 7 participants out of 10 score high in the usability and their feedback provided data to make the last iterations.

Impact and Results

Before this project the client was desperate to produce a solution for their outdated and cluttered website. After the research phase the stakeholders showed to be keen in the iterations proposed to change their website for a more modern intuitive and millennial approach introducing a bespoke customization. The users have shown satisfactory responses to the design which provides more freedom and versatility.

Check this project here.

Emilio Rodriguez UX /UI Designer

Email : emsrod.design@gmail.com

London, UK.