PickD App / Customising your coffee experience.
Excited to share my first UX design - PICKD : Customise your coffee orders.
PICKED APP: Customising coffee experiences
In this project, the task was to create a solution for the buzzed coffee drinkers in London. This coffee app provides a better experience when we want to get our desired order plus having endless possibilities in the palm of your hand.
User-Centred Design process
Since the earliest stages of the creative process, I focused on the Project Background and established the research goals which lead to conducting a series of interviews to determine the users' needs and pinpoints. The research provided powerful insights leading to the production of our first wireframes. The usability studies provided us with the right direction for the design decisions based on the performance of the participants as well as their feedback.
Problem- solving
After our first usability study, we had a more valid approach to the needed design solutions. Participants needed a clear flow to navigate through the app which was one of our first challenges so we incorporated a clearer flow creating a more accessible and simple layout and buttons. Also, there were some iterations after observing some KPIs as the time for the checkout process, refining the checkout process and adding a "confirmed order page" This allowed users to go back and modify their order without abandoning the Process.
Impact and Results
After our last usability study participants' feedback provided great data which helped to consolidate the final design stages of the app. Users responded positively to the iterations made after the previous usability studies results impacting our data in conversion rates and users' engagement.