Veridian Luxury Men Fashion LOGO DESIGN

Veridian is a high-end men's fashion brand that aims to offer sophisticated and elegant clothing for the modern gentleman. The objective of this branding project was to create a visually striking logo that conveys Veridian's commitment to quality, refinement, and exclusivity. The logo needed to communicate the brand's values while appealing to the discerning tastes of their target market

LOGO DESIGN✨

For the logo, I employed a serif font to evoke a sense of tradition and timelessness. The serifs add a touch of elegance and sophistication to the typography, which aligns perfectly with Veridian's brand positioning. The logomark consists of an interlocked monogram created with two V letters, representing Veridian. The monogram is enclosed within two circles, symbolizing unity, harmony, and balance. The circles also imply a sense of inclusivity and community, signifying that Veridian is not just a brand but a lifestyle that brings like-minded individuals together. The choice of colors adds further depth to the logo design. The dark blue-grey signifies sophistication, authority, and confidence, reflecting Veridian's position as a premium brand. It represents the brand's ability to offer refined and timeless pieces that exude confidence. The dark green-gray adds a touch of serenity and nature-inspired luxury, evoking feelings of calmness, growth, and harmony. This color choice conveys Veridian's commitment to sustainability and ethical practices.

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