GA4 Looker Studio dashboard (Native connexion) - User Journey's

[Update] ——

This version has been updated to be compatible with GA4 by native connexion.

Get yours here

There’s still the UA version at the second page of the dashboard and the GA4 BigQuery version with no transformation.

For GA4 Native connexion : I used my website that is not ecommerce website. That’s why revenue and other ecommerce kpi are null.

For BigQuery : I used GA4 Google Sample from public bigquery dataset (events_YYYYMMDD). It provides a “user pseudo id” that you can use to count unique events (when concat it with ga_session_id if you have it)

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A true ally in managing a business, the dashboard was initially a control tool. Today, it has evolved into a real steering instrument for making decisions.

This dashboard will allow you to analyse your average user’s journey at a glance :

• SEO intents

• Analytics Traffic

• Analytics Sources

• Analytics Conversions

• Revenue

Good for presenting the average user journey to your management, non-marketing clients, ux designer,…