Inspired by Streaming

Structure

Card-style plans are used in order to deliver all necessary information on one screen. Matrix-style plans are common, but present the issue of requiring scrolling and often overwhelm the user with extraneous information.

Spacing

The cards are spaced to provide emphasis on the additional offerings provided by more expensive plans. This is a quick visual indicator that users are getting more unique features with each plan.

Color and Contrast

Purple was selected to convey a premium feel to the streaming service, drawing on color psychology where purple is often found to be associated with royalty, luxury, and ambition.

Contrasting shades and weights of text are used to emphasize key points at a glance in order to make the choices highly scannable.