Pickle Palooza Picnic – MOP

This is a promotional mailer campaign for Mt. Olive Pickle Company (MOP) to celebrate International Pickle Week. I designed the logo and came up with the name Pickle Palooza Picnic. I also designed a microsite which consisted of a contest, picnic ideas, recipes and more information about (MOP). The pickle guy was pre-existing, but I illustrated him in different poses for the website and some recipe cards. In addition, a canvas tote was printed with the logo, and a newsletter was designed to accompany samples. Skewers, a checkered cloth napkin and MOP oven mitts were also added to the package to complete the picnic theme. Recipe booklets were also designed for the 3 different picnics. The piece won a gold Addy award. The package was sent to food personalities at different networks and likely played a role in the feature of MOP on the show 'Unwrapped' the following year.