Amplify Brand Guidelines

Rev­enue is a fun­da­men­tal mea­sure­ment for con­tin­ued fundrais­ing and sur­vival. Amplify’s on a mis­sion to make GTM (mar­ket­ing, sales, and cus­tomer ser­vice) eas­i­er and more approach­able for more star­tups to suc­ceed. Amplify’s new brand need­ed to reflect that goal, and after audit­ing the visu­al iden­ti­ties of their com­peti­tors, we iden­ti­fied oppor­tu­ni­ties for dis­tinc­tion and clichés to avoid.

Then the Ampli­fy team iden­ti­fied their brand attrib­ut­es as Vibrant, Sin­cere, and Tac­ti­cal. These led us to their Sin­gle Most Impor­tant Thing (aka SMIT): Sin­cere­ly Spirited.

We explored sim­ple, sub­tle col­or palettes, vin­tage col­or palettes, serif type­faces, and a few non-tra­di­tion­al logo lockups.

Check out the full case study: https://odibrand.agency/work/amplify

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