Fleur Ceramics - Brand Identity

Fleur Ceramics' mission is to help bring out the artist in each of their customers. Their audience enjoys collecting pieces that are unique in shape, color, and texture.

I started this project with a brief that used words like artful, organic, playful, and bold. Once I had the mood board done, the logo came naturally!

I knew something that felt imperfect and whimsical, yet still very functional was the way to go. I also decided to create a hand-drawn pattern that would pay homage the markings on Fleur Ceramics products.

Check out the gallery below to see some of the ways I was able to put these new design elements to use!