Abercrombie & Hollister - Fit Education

To be confident in purchasing online, customers need help understanding how a product will fit. 

Fit is a primary purchase decision influencer in a number of our top-volume categories and the ability to try on the garment prior to purchase is a primary reason some customers report preferring to shop in stores rather than online.

Our solution created a "hub" for fit information, in a place customers are already expecting this information to be - the Size Guide. 

The fit information is specific, contextual, and relevant to each individual product, and gives customers an snapshot of all size related info they need to make their purchase.