Imbibe Live!
Imbibe Live is the innovative and annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade.Enotria&Coe needed to design the stand for the annual hipster/interactive drinks encounter. We saw the opportunity to create an all-around campaign.
"I was really impressed with the E&C stand at Imbibe Live. We’ve been telling wine companies for years that they need to theme their stands more carefully and not just line up hundreds of bottles on top of a counter, which can act as a barrier to engagement. But the E&C stand was lively, dynamic, accessible and well-targeted. Congratulations to your designers and your staff – they always looked enthusiastic whenever I happened to go past." Chris Losh, Imbibe Editor
We had the artwork for the event lenticular printed to create an engaging visual effect. The movement in these images tied in with our social campaign, using GIFs of the illustrations in the lead- up to the event. Our stand was a hive of activity from start to finish. Compared with the more traditional wine-led agencies, with walls of wine and plenty of wood, the E&C stand was a breath of fresh air.
