CNSLT - Branding for a business consulting company
The project
Standing out among dozens or hundreds of competitors is crucial for attracting clients to your company. And one of the essential factors in the psychology of choice is having strong, high-quality branding.
A business consulting company called CNSLT perfectly understands that.
The company's mission is to provide high-quality consulting services in the context of modernity, so its brand reflects reliability, ambition and relevance.
Logo design
The company's logo is easily recognizable and accurately represents its mission of achieving the client's desired outcome by any means necessary.
The non-standard font used in the logo was chosen to create a memorable brand.
Combining the logotype with illustrations can be a powerful way to create a distinct brand identity.
Color palette
The brand is presented in colors that symbolize experience, professionalism and reliability, strength and thirst of the company.
Thus each color has its own characteristics:
orange - energy and optimism,
blue - trust and stability,
white - purity and freshness,
black - confidence and luxury.
