St Francis Xavier College Website

St Francis Xavier College is one of Melbourne’s leading Catholic schools, providing a rich curriculum for students and an extensive selection of activities and pathways. Unfortunately, their digital presence has lacked this same prestige and wasn’t an accurate reflection of the College’s status. Their team wished to improve their reputation online to match the quality of education and facilities they offer to families and students in Melbourne’s south-eastern suburbs.

We improved the organic traffic and rankings of the website through a dedicated SEO strategy, which included optimising the existing content through keyword research, adding optimised and relevant blog posts and pages, and identifying problems to be fixed technically. Combined with monthly paid social advertising campaigns, we highlighted the exceptional education, facilities and pathways offered by the College. This came together with a complete redesign of the College website, both visually and technically, improving the visuals, content, sitemap and overall experience for users.