Before I could help VenusApp, I needed to understand who is VenusApp. I started my discovery process by getting to know the market, the application, and its users.The whole process includes:

• analysis

• research

• user personas

• key insights

• brainstorming

• user & task flows

• wireframes.

Analysis

Research started by analyzing the market, competitors and identifying VenusApp’s current position. I analyzed quantitative information about how people were using the mobile application. This included audience data, retention and referral data, user behavior, and examining standard user flows. Is it Venus easy or hard to use, and find the potential love partner.

And here, in this analyse table we can see comparation with the top 3 competitors in the field of dating:

Research

We carried out both user and team interviews to better understand why and how people are using VenusApp. Insights from the growth, partnerships, customer support teams, and users helped us define target personas. These personas allowed us to better respond to each user's different challenges and highlight what VenusApp does better than its competitors.

The research started with:

• using key words like: dating apps, finding love partner, problems with dating

• dive deep into the user reviews on the dating apps of the competitors

• researching forums & social media profiles

• researching dating coaches so I can understand better the “problem” with datings these days.

User Personas

Key Insights

Based on the research, we defined a series of key insights for VenusApp to improve the overall user experience. We redefined the mobile app structure and navigation, pricing model, and core product message.

Concept Wireframes

This is a sketch of my brainstorming for how will be defined the navigation of VenusApp. What should include, and how we will help the user to find his/her potential love partner in the easiest way.

User Flow

Next, after creating the sitemap, is creating user and task flow. Here is only a part of the user flow for home screen.

Wireframing (home screen)

After having the whole idea of how VenusApp will work and the users will navigate through the app, I started sketching and wireframing potential solutions for the home screen.