R.J. Barrow’s Texas Whiskey Society is a social society dedicated to connecting highly ambitious, promising young men with extremely successful mentor figures over an amazing handcrafted cocktail and an exceptional cigar. Our goal was to create an identity system that reflected the virtues of seeking knowledge, craftsmanship, heritage, and dedication.

Moodboard and First Round Logo

We developed a brand strategy and laid the foundation for a very strong visual identity that reflects the brand attributes as defined in the strategy workshops. We were able to bring an unrefined vision into clarity through careful and deliberate thought and execution.