Project Scope: Brand Strategy, Identity Design, Logo Design, Web layout

Böjd is an interior design and carpentry studio focused on helping their high-performing clients reduce stress and clutter in their homes. The vision of the company is to bring peace and tranquility to their clients through beautiful, simple, and elegant solutions. These include custom, bespoke storage and cabinetry designed specifically for each individual home, as well as heirloom quality furniture pieces. Our goal in creating their brand identity was to reflect this clean, minimal, and calm mindset.

Starting from scratch, we developed a brand strategy for the company. After we identified target audiences and set specific goals for the business, we were able to design toward accomplishing a goal. We developed an appropriate brand identity system and an attractive homepage for this company that would speak to and attract our target audience.

Your work matters. Your mind deserves a break. Your home should be that break from work, and you should never feel as though the space you call home is causing you mental distress. Your home should be your sanctuary, and the mission of this fictional company is to help you achieve that level of serenity in your own home.

Brand Guide