Charter BTA Branding

Project Scope: Brand Strategy, Logo Design, Identity Design, Print Materials

Charter BTA was a sole proprietor financial advisor who was growing rapidly, and was operating past capacity. In order to continue serving the community and being able to provide the same great results, Charter BTA needed to increase its operating capacity by expanding its team. With both culture and competence being key considerations, Charter BTA needed to establish a brand identity that would attract the right fit to join the team.

With both culture and competence being key considerations, Charter BTA needed to establish a brand identity that would attract the right fit to join the team. We started our process with Charter BTA from the ground floor. We identified key characteristics of the business, designed a new logo, developed a visual identity system and created new office collateral.

We started our process with Charter BTA from the ground floor. We identified key characteristics of the business, developed a logo, a visual identity system, and office collateral.

Charter BTA was able to find the perfect fit; a husband and wife who share the outlook and vision of the founder, as well as being extremely qualified professionals. The identity system was strategically launched to a group of key stakeholders, and the response was extremely positive. New partnerships are being developed and new business is being created as a result of these recent initiatives.