Gymly – it's time
Hi, here is a presentation of a concept for the Gymly app.
The goal is to empower gym members who often feel overwhelmed by the challenges of balancing work, family, and personal fitness goals.
The app should seamlessly integrate gym members' fitness journey with their busy lives. By using the app they can manage their time, achieve their fitness goals, and achieve personalised success.
The user persona and interviewer share the same pain point, that is, the limited time one has for going to the gym. Furthermore, I learned from the interview that gaining success it helped immensely to have an achievable goal.
So the Gymly app's primary focus is to create a platform where the user can set a goal and manage time to succeed in one's fitness journey. Equally important is meeting the K.P.I. metrics, having more users and engagement. I believe that Gymly users, gym goers and gym owners have a shared interest in succeeding, although having different perspectives on the data that the app creates.
Here I will focus on empowering the gym goer and their fitness journey.
To conclude, here I have been exploring a concept for the Gymly app. At its core, the idea melts down in this slogan It's time.
The slogan can mean many different things. For example, if you want to succeed in any field, it means spending time on it. Practice makes perfect, as it is said.
The idea is to help users to have stronger engagement with the gym and be more successful. Moreover, this approach is aligned with desired K.P.I., and those metrics are meaningful for the user in their own quest.