Anthony Nolan's campaign: Donating Isn't Scary Halloween Edition
A MYTH-BUSTING CAMPAIGN ABOUT STEM CELLS DONATION PROCESS
One of the challenges Anthony Nolan faced with the young audience was the idea of how complicated and scary the stem cells or bone marrow donation process is.
I was responsible for the visual identity of an interdisciplinary team created to develop an engaging online campaign for Halloween.
We came up with different scary-not-scary moments, portrayed by creating icons, images, and animations.
It was a collaborative and transversal journey that resulted in high rates of interactions on social media and visits to our website.
