Kickr Logo Design for Online Casino

Hello Everyone!

I am excited to share the final logo for Kickr — Online Casino. With this custom wordmark we wanted to convey the message of a fun, exciting and strong brand.

The wordmark evokes a feeling of simplicity and minimalism as a result of the geometric approach that was used to construct the logo.

The Diamond Square seen in the initial K is the point of focus and a strong distinctive element which helps with the logo’s recognition and uniqueness.

It also serves as the starting point of the Visual Identity of the Kickr Brand.

The Kickr Wordmark can also be simplified and used as a standalone icon in scenarios where the space is limited, such as an avatar for social media channels. The recognizability is still kept thanks to the strong and bold design.