Basketball 🏀
We created a video filled with funky characters, vibrant colours and lifestyle data.
We used toon boom to solve our main challenge: combining exaggerated proportions and forced perspectives with smooth motion design. Hyper dynamic angles were also integrated into the stylised UI design, creating a balanced, optimistic look for the whole video.
Credits — Creative Direction Cristina Pasquale + Illustration Lead Sofia Buti + Animation Lead David Cubitt + Animation Fabio Orlando, Ginevra Boni, Marco De Vecchi & Miguel D’Errico + Producer Daniel Ceballos + Copywriting Emilia Barbu + Sound Design Fabrizio Martini + Portfolio Giovanna Crise