Active Replica – Visual Identity
Active Replica is a brilliant start-up with the goal of bringing people and communities together online. Through Augmented reality and the use of avatars placed in vast spaces, Active Replica can host your next conference or team meeting.
The project included art direction, creation of brand identity and design of the company website for investors to get a better picture of the brand.
Active Replica is now part of the Mozilla team!
Logo & Icons
We created a bold logo, carefully combining abstract shapes to mimic an inviting world which could be entered through Active Replica. To match the movement of the icon, the typeface was adjusted and manipulated to create better flow. In addition, we provided a set of outlined icons in brand colours to be used as 3D objects inside the meeting spaces or as part of the branding.