Biggest Travel Sale on Flipkart
Nation On Vacation
We tagged this travel event as the biggest travel sale on Flipkart, truly one of its kind, for the travel category. We adopted a Summer theme and storyline to nudge users to plan their dream holidays. The tone of voice & communication also followed a summer theme along with airport/travel related keywords to recreate a vacation feeling.
To deliver an event of this scale, we created fresh creatives each day till the end of the sale. We had a complete revamp across the homepage, travel landing page, push notifications, emailers & WhatsApp as per this theme. Keeping up with the current trends, a mix of 2D & 3D Illustrations was used across the travel page and touch points.
We got an overwhelmingly positive feedback on the page and our scroll rate improved by almost 10% during the sale.