Epinote: Engaging web design for clients and job applicants
Meet Epinote
Epinote is Warsaw-based start-up with the expertise in the fields of Artificial Intelligence and Machine Learning and Automation that provides high quality data annotation and collection services.
They specialise in Computer Vision, NLP and search relevance projects including image, video, text and audio annotations.
Epinote’s management model is based on deep understanding of the nature of large human-intense projects and the needs of Data Scientists.
The challenge
Epinote came with the need of the informative website that will attract client leads and top talents in the related fields to join their team.
They wanted a solution that will reflect their vision and diversity of services they offer. The website was to present the offer to future clients and potential employees in a capticating way.
Scope & Services
We provided an extensive set of services, covering a wide range of areas. These services encompassed a diverse scope and consisted of:
Market research
Trend analysis
Product design
CMS (WordPress)
Animations and illustrations
The result
To make sure our ideas and vision for the project overlap we conducted a scoping session with the client.
Based on the result of this workshop we continued forward with the decision about the workflow and visual direction of the proposal.
How we did this
All the design work that we did for Epinote resulted in a very engaging, well organised UI that reflects the start-up’s young spirit.
We managed to structure the website’s architecture that helps users navigate trough the wide spectrum of services that Epinote delivers.
We needed to deliver a solution that will convey relevant information for two types of users: potential client and the possible job applicant.
Discovery phase
Trend Analysis & Benchmark Research: Epinote was a very well-prepared client. They provided us a broad selection of benchmarks they found exciting and inspiring, and very well-crafted content.
They knew exactly what and how the page was to communicate their mission.We decided to focus our efforts mostly on creating a stunning UI to complement it.
Key insights
Based on the research, benchmark analysis and client’s valuable input we established key success success criteria:
Communicate the diversity of service in a clear and captivating way
Constructing engaging case study presentations template.
Boosting lead generation form the contact form.
Design, creation & development phase
Based on the user flows developed by our UX designers, we design high-level mockups of the website.
The main challenge was to build a clear architecture of information to help the user navigate trough Epinote’s wide spectrum of services.
Creation phase started with an intense mood boarding session, during which we made sure we were on the same page when it came to what the visual direction our design team will follow.
Next step was to develop a design template using the system’s home page. After its approval, we implemented the visual layer for the rest of the website’s screens.
The final product of this stage was the complete UI documentation of the project.
UX design
Based on the user flows developed by our UX designers, we designed a set of wireframes.
The main challenge was to build a clear architecture of information to help the user navigate and direct them on the right use case scenario: one for the potential client and the other for an applicant.
UI design
We decided to engage more of an holistic aproach when desiging for Epinote this included equipping them in a dedicated design system.
Design system offers very comprehensive approach to design by providing guidelines, principles, and rules for creating consistent and cohesive user experiences across various products and platforms.
Designers can streamline their workflow, ensure consistency and coherence in their designs, and ultimately, deliver high-quality user experiences that meet the needs and expectations of their users.
As a fun touch our design team created a set of custom illustrations that add engagement to the user experience and create a lasting and memorable impression.
Custom illustrations can reflects brand's young personality and are a great to build a strong and distinctive brand image.
Key features of Epinote’s website
Home page
Our expert team of designers and developers created a complex landing page that delivers results.
We believe that the first impression is the last and that's why we made sure that a landing page has a stunning hero banner that captures the essence of Epinote.
It's energetic, young and eager to keep up with the newest, hottest trends.The landing page is equipped with several clear call-to-action buttons (CTA).
We use eye-catching banners strategically placed throughout the page to maximize the impact of the CTA’s.
We understand that the users will visit looking for solutions to their problems, that's why we use language that focuses on the benefits of Epinote's services.
We highlight how Epinote’s solutions solve their pain points and makes their lives easier.Don't just take our word for it!
The satisfied customers are a testament to the quality of our work. Testimonials section helps to build credibility and shows clients how Epinote can help their business succeed.
Presenting Epinote’s wide spectrum of service
Epinote offers wide spectrum of services.We needed to make sure this information is well structured and that potential clients find the services they need quickly and fuss-free.
The structure of the information was critical, we needed to think it through and put things together clearly and logically.
Our Architecture of Information designer grouped related services to provide intuitive navigation that helps users find what they're looking for.
On top of it, we made sure to include detailed and informative descriptions of each service, the client provided well-written copy and we added cool graphics and spiced things up with engaging micro animations.
Join the team
We crafted a page that showcases our customer's extraordinary team.
"Meet the Team" serves as an invitation to explore the diverse talents and expertise within the organization, introducing each member individually.
But our customer's team extends beyond borders!To cultivate an ever-growing community of talents, we enthusiastically encourage individuals to join the Epinote’s roster.
We have integrated an easy to spot Call-to-Action (CTA) button that invites aspiring freelancers to apply and become part of the Epinote family of skilled experts.
Case Studies
Success stories and case studies are proven to be one of the most engaging pieces of content on the website.
Potential clients usually want to see evidence of the company's competence and track record before they employ any service.
By sharing success stories and case studies, a company can effectively build credibility and demonstrate the value it will bring to its clients and that potentially can increase sales.
The conclusion is simple: case studies can be one of the most valuable segments on the website.
With all this in mind, we made sure that Epinote has a well-promoted case study section that will differentiate them from its competitors which is extra important in such a highly competitive environment.